Aussie nerds want you to leave them alone and go to Jaycar Electronics instead, via Special
Electronics retailer Jaycar Electronics and Special have released a fresh campaign that champions the voices of Aussie nerds, telling people to give them space and go to the former for all their technology needs.
The retailer’s ‘Just Ask Jaycar’ brand platform makes use of a 30-second film that sees a glasses wearing representative speak on behalf of nerds everywhere, expressing their frustration and somewhat reluctance of being the go-to person for tech issues.
“Today we say… just ask Jaycar,” the representative says, concluding the spot.
