Australian adtech firm iion launches ‘immersiion’ to reach audience segments across gaming sector

November 23, 2022 3:30

Iion, the Aussie-founded global adtech company that specialises in monetisation and advertising for gaming, today released immersiion, a self-serve advertising platform that’s purpose-built for the gaming ecosystem.

Immersiion said it’s the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. With immersiion, advertisers can select the right games to reach audiences, build and serve rich creative options that speak their customers’ language and deliver contextually relevant personalised messages.

Iion founders Sanjaya, Wout and Giuseppe.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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