The results are in: The minimum expectation for displaying past agency work
The results are in from Mumbrella’s creative credits survey, following last week’s article on ad execs showing past work on their agency startup websites.
With 93 responses across agencyland, 29% believe the creative agency responsible for the campaign needs to accompany work on an agency’s website.
23% share the opinion that full campaign credits for each spot displayed beside the work.
Still don’t think Andy and steve get it
Thanks for publishing this. It’s really interesting and moves the industry in a more professional direction. There is a very clear out take that what isn’t acceptable to the wider industry is to do what kicked this whole discussion off – to take work from other agencies and present it as your own. I think this research presents a range of options and all of them are acceptable and present the truth. No surprises to see Howatson at the leading edge of transparency and ethical operating. This professionalism is part of their success.