Australian art community says AI has no future in creative expression
The Works, part of Capgemini, has launched a pro-bono experiential campaign, ‘The Unseen Machine’, exposing the power of AI in art and creativity, for experimental art organisation Performance Space.
The experience posed a question to the Australian art community: ‘What is the future of AI in creative expression?’ – to which 58% of the community answered: It has no future.
By tapping into Performance Space’s archives of works spanning over 40 years, The Works used AI to produce new, enhanced art pieces that posed as the catalyst for debate – and while some community members welcomed the power of AI, others raised questions of its morality and its role in creative expression.
Claire Stapleton, creative director at The Works, said: “There’s no doubt that the future of AI and art is an important debate and we knew that conversations around how the two collide is a contentious topic.
“So much so that ‘The Unseen Machine’ is writing its’ own eulogy as we speak.”
The pro-bono website ‘generates’ an AI created artwork
She continued: “But we also know that creativity and ‘risk’ live hand in hand. ‘The Unseen Machine’ is a mechanic that ignites that debate head on.
“The debate provided us with a treasure-trove of perspectives to take onboard as we approach creative briefs in 2024,” she said.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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