‘Australian male gibberish’ features in latest spot by The Hallway for The Men’s Table
The Hallway has unveiled the latest spot for its ‘Go Beyond Banter’ platform for men’s mental health charity, The Men’s Table.
The platform, which launched in April, encourages men to open up and have more meaningful conversations.
The new campaign, directed by Paul Middleditch, is mostly written and performed in ‘Australian male gibberish’, to dramatise the frustration men may feel when wanting to open up to mates.
The Men’s Table co-founder, Ben Hughes, said the spot provides a perspective that men may know all too well.
“When you’ve got something going on for you that you really need to get out in the open and talk about, the standard bantery conversation just doesn’t cut it – it really is no better than what I like to call Amgibb – Australian male gibberish. This is why The Men’s Table exists – to provide trusted, confidential spaces for men to have the real, meaningful conversations that we all need to have from time to time,” he said.
“This spot sets up the problem and solution in a brilliantly entertaining way. We love it and I’m sure our audience will too.”
Simon Lee, CCO and partner, The Hallway, added: “A lot of work in the mental health space – our own included – is often necessarily quite emotionally weighty. With a film festival audience in mind though, we wanted to approach the subject with a measure of levity.
“In Aussie male gibberish we found a playful way in, and Paul balanced comic sensibility and emotional poignancy beautifully in his direction,” he said.
The Men’s Table invites men to gather around a table to open up and talk, with social isolation, mental health problems and suicide being extremely prevalent issues in Australian men.
It provides a trusted peer-support group environment to assist men in help-seeking and help-giving.
The new spot is mostly performed in ‘Australian male gibberish’
Director, Paul Middleditch, said: “Mental health is a subject that’s close to my own heart, and I’m a big fan of the work that The Men’s Table do, so it’s great to have an opportunity to help them encourage more men to have more real conversations.
“Making this was a very enjoyable experience – there’s nothing I love more than a bunch of talented people coming together to make something good for a good cause,” he continued.
The Men’s Table has grown its national footprint by 39% in 2023.
The campaign will be shown this week at the Sydney Film Festival.
Credits:
Creative agency: The Hallway
The Men’s Table
Marketing manager: Nicole Robertson
Co-founder: David Pointon
Co-founder: Ben Hughes
PLAZA
Director: Paul Middleditch
Executive producer: Peter Masterton
Director of photography: Daniel Ardilley
The Editors
EP: Nicoletta Rousianos
Editor: Stuart Morley
Colourist: Ben Eageton
Online: Matt Edwards
Sonar Music
Senior sound designer: Andy Stewart
Producer: Louis Moore
Fountainhead Casting
Casting director: Antonia Murphy
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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