Australian marketing needs more leaders to take the start up leap
Despite being full of talented people, the Australian marketing and communications industry is lacking enough leaders with the confidence to take matters into their own hands, writes King Kong’s Sabri Suby.
The business world is changing at a rapid rate, with more and more start ups rolling the dice, backing their abilities and challenging the established players to adjust and keep on top of their game.
Despite this, when I look at the marketing and communications industry, I can’t help but feel our industry hasn’t innovated enough to fill the gaps left by cookie cutter solutions, with many incredibly talented individuals too intimidated or comfortable to back themselves in creating their own consultancy.
Thinkerbell, Cummins, Loud&Clear (just sold), Edge, B.B.E, BCM… The list goes on. There are plenty of awesome independent shops run by brilliant people.