Gourmet advertising is for awards juries, not real people
Jamie Oliver took gourmet food and made it palatable to the masses – just as John Webster did for advertising. Dave Trott explains.
It used to be that there were only two kinds of food: gourmet food and junk food.
For gourmet food you had to dress up as if going to the opera. Each course was described in forensic detail.
Exactly where each ingredient came from, how it had marinated overnight, what the animals had been fed, it was like taking an exam because you then had to discuss it: which taste announced itself first, which taste lingered, which texture was too soft or too hard, what was overcooked or undercooked?
