Australia’s plastic surgeons use talking bras in TV ads to promote breast surgery service

A campaign breaks on national television next week targeting women considering plastic surgery on their breasts.

Created by Melbourne-based agency OBM, the campaign introduces a new brand – breast.com.au – designed to give Australians advice on breast alteration.

The campaign is backed by more than 100 plastic surgeons concerned that many Australians go overseas for operations – often with bad results.

The ads, which consist of three 15-second executions that go live on Sunday, use talking bras in a Sex in the City approach to get women talking about breast surgery.