Automotive advertisers underpin Australian media as other advertisers fall away data reveals

August 23, 2017 10:54

Growth in the Australian advertising sector is being underpinned by the automotive industry, with TV and digital relying heavily on car makers for revenue as other sectors fall away, new Standard Media Index figures have revealed.

SUVs are driving growth in auto ad spending

And growth in the auto category is been driven by a massive shift in spending towards SUVs as more car makers turn their focus away from small vehicles and large cars.

Speaking at the Mumbrella Automotive Marketing Summit in Sydney, SMI Australia and New Zealand managing director Jane Schulze said media owners owed the cart industry a debt of gratitude for helping to sustain growth in ad spending where almost all sectors other than supermarkets were reducing spending.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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