Azerion teams with Mediaocean for dynamic in-game advertising
Digital advertising solutions leader Azerion has teamed up with Flashtalking by Mediaocean to offer real-time customisation of ad content based on user data across Azerion’s suite of digital products.
This collaboration will enable dynamic creative optimisation across Azerion’s suite of digital products in the Australasian region. Azerion’s portfolio houses a network of over 20,000 owned and operated games, with proprietary audience targeting tools and delivery technology to reach audiences at scale.
Georgia Woodburne, MD JAPAC at Azerion explains: “By integrating Flashtalking’s technology into our existing offering, we can provide an additional avenue for activating dynamic targeting across our platform, enabling advertisers deliver personalised messaging to their target audience in real time.”
Woodburne said advertisers gain the ability to “ensure contextual relevance, location targeting, and data-driven messaging, thereby enhancing campaign performance.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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Azerion
Flashtalking by Mediaocean
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