Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney

Tim Burrowes

March 18, 2010 9:41

Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.

Speaker: Peter Williams – CEO, Deloitte Digital

Topic: The formula for changing the world

Quote: “Any match in the box can start a fire.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Gezza 18 Mar 10

Cant wait to see how you summarise the crazy dude with the short hair and the SA accent – (Sauerman)

What a good idea this event was. Something different at last!

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Rog 18 Mar 10

I thought it was a pretty good and inspirational event. Only a couple speakers disappointed in their preparation but overall I would rate this 8.5/10 which based on Richard Sauerman’s speech IS JUST NOT GOOD ENOUGH 🙂

I also noticed Sauerman has a Youtube channel with a few of his videos published in there https://www.youtube.com/user/RichardSauerman

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Jon Bradshaw 18 Mar 10

Thanks Tim for your vote and for attempting to summarize my rambling! True dedication to your craft. I would continue to argue that whilst I am in serious danger of becoming a cliche I am not and never will be anybody’s f&$king asset. Cheers.

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Tracey 18 Mar 10

It was a great afternoon overall! if nothing else, watching 15 speeches in a row taught me a lot about how to (and how not to) engage an audence. Loved The Sauerman’s inspiring speech a, got a tingle from Tim Noonan’s soothing voice and enjoyed hearing from Nake’s Jon. The Perth vs. Sydney debate really did little to convince me, they’d have to cut Australia in thirds, remove the middle section and sew the two halves back together to make Perth more accessible to the rest of Australia for it to be even considered. I intermittently laughed and frowned at the ‘nibbler’ duo at the thought of having an online thing continuously nibbling (hehe) my life into a conglomerated ball that I could consult on-line to find out which friend I should speak to in real life when I need to feel happy. Are human brains and feelings likely to become redundant in the next 10 years?

As far as Peter’s speech, who does he think started the group clapping in unison; he was the influencer…

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