B&D garage doors ‘safer than a lion’ states new Thinkerbell creative

A lion is the only alternative to the protection a B&D Group garage door can provide, says the Dulux-owned brand in its new campaign.

It is the first work from Thinkerbell, which won the creative account for the brand in August.

The TVC launches the new brand platform, ‘Safe as B&D’. It highlights the brand’s auto lock function on its garage doors, calling attention to the fact that most doors aren’t actually locked even when closed.

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