Dulux Group appoints Speed as communications strategy agency for B&D brand
The Dulux Group has appointed Ian Perrin’s Speed as its communications strategy agency of record for its garage doors and openers business B&D.
Speed will work closely with existing agency partners, including media planning and buying agency OMD.
Dulux-owned B&D Group has appointed Speed as its communications strategy agency of record
B&D marketing manager Stephanie Paul said the business was going through a transformation which would be assisted by Speed.
“We are transforming our marketing capability to better use data to make more informed decisions. Having an agency to lead this for us, and help translate the insights into tangible business results is critical. Speed showed unique skills in this regard, and we can’t be more excited to see their work influence the communications we deliver,” said Paul.
Speed managing partner Duncan Parfitt said the agency is dedicated to helping B&D achieve its business goals.
“Our model is to fuse the rigour of business analytics with the creativity of communications strategy, and we are thrilled to bring this approach to B&D. They have a laser-like focus on securing every home in Australia, and we are thrilled to help them achieve that goal.”
Speed’s other recent client wins include V Energy, Palmer’s, Paspaley and MCoBeauty.
