Beck’s celebrates Berlin Wall anniversary

Tim Burrowes

November 4, 2009 10:55

Lion Nathan has launched an integrated marketing campaign for its Beck’s brand in celebration of the twentieth anniversary of the fall of the Berlin Wall.

The campaign encompasses outdoor advertising and experiential activities including on-premise events and photographic exhibitions at venues nationally, as well as limited edition packaging and point-of-sale.

Tim Buesing, creative director at digital agency Holler, curated the photographic exhibition, which will feature in bars in Sydney, Melbourne, Brisbane and Perth.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Tim 4 Nov 09

The photo exhibition can also be seen online at http://www.becksbier.com.au while all Beck’s ÜBERSELEKTOR content can be found through good old Google
http://www.google.com.au/search?q=uberselektor

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Don 4 Nov 09

Do Saatchi’s no longer work on this brand?

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Stig 4 Nov 09

And the little video/animation we did for Beck’s Berlin Sessions is in the content platform housed on inthemix.com.au :

http://www.inthemix.com.au/ber.....erlin_Wall

Enjoy

Stig

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Alli 8 Nov 09

the graphics are nice on the beck’s australia site, but i’m not sure how to turn off the sound so i can open the website at our open plan office without it being heard? also i can’t find the address for the tilsbury hotel on this site, nor any details about the event at the bank?

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Tim 8 Nov 09

Hi Alli,

the sound can be controlled at the top right (mute, pause, skip) and the address of the Venue details can be found by clicking on their respective image. Many thanks for your feedback, we will make that info easier to find.

The venues till Nov 20 are:
Tilbury Hotel, 12-18 Nicholson St, Woolloomooloo, Sydney
Croft Institute, 21-25 Croft Alley, Melbourne
BamBoo Amphitheatre, 446 Beaufort St, Highgate, Perth
Bar Soma, 4/22 Constance St, Fortitude Valley, Brisbane

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