Beyond Intent appointed reseller of cognitive AI marketing platform, Sqreem

Local marketing consultancy Beyond Intent has been appointed the reseller for AI driven performance media buying platform, Sqreem.

Singapore based Sqreem, founded former APAC CMO of Motorola, Ian Chapman-Banks, claims to use cognitive artificial intelligence to automate media buying.
Cognitive AI brings together a number of machine learning and AI technologies to simulate people’s thought processes and claims to give computers a higher level of understanding of human behaviour.

Chapman-Banks, who is also the Singapore based company’s CEO, said: “Sqreem has turned the process of identifying, targeting, engaging, and converting over three billion consumers across the world into a science that is fully automated.”

“We are behavioural data aggregators. Through forensic analysis of over 3 billion consumers worldwide we have identified and extracted different segments and personalities to understand the path to purchase, their likes, interests, and activities. In other words, we deeply understand path to purchase and the products people are likely to buy based solely on behaviour.”