Beyond Intent appointed reseller of cognitive AI marketing platform, Sqreem

Local marketing consultancy Beyond Intent has been appointed the reseller for AI driven performance media buying platform, Sqreem.

Singapore based Sqreem, founded former APAC CMO of Motorola, Ian Chapman-Banks, claims to use cognitive artificial intelligence to automate media buying.
Cognitive AI brings together a number of machine learning and AI technologies to simulate people’s thought processes and claims to give computers a higher level of understanding of human behaviour.

Chapman-Banks, who is also the Singapore based company’s CEO, said: “Sqreem has turned the process of identifying, targeting, engaging, and converting over three billion consumers across the world into a science that is fully automated.”

“We are behavioural data aggregators. Through forensic analysis of over 3 billion consumers worldwide we have identified and extracted different segments and personalities to understand the path to purchase, their likes, interests, and activities. In other words, we deeply understand path to purchase and the products people are likely to buy based solely on behaviour.”

Beyond Intent, was appointed the Australian reseller for Comscore in February after the global online measurement service closed down its Australian office.

Co-Founder of Beyond Intent, Brett Levy said of the deal: “If we can lower the cost of delivering ads to the right people when they have shown the intent to buy something through their behaviour, why not serve them what they’re looking for?”

Beyond Intent’s Aryeh Sternberg was at pains to emphasise Sqreem’s database of over billion data points is secure and anonymised: “GDPR just happened, however it’s not enough to just ask customers to re-opt-in for untargeted wasteful messaging.

“The power of Sqreem’s massive Intent insights of over 450,000 consumer behaviours and being able to automatically sync those to Intent-based audience segments is what we know advertisers need, more importantly what consumers want.”

“The behaviour data is anonymous and no individual is tagged, however we have mapped over 50,000 consumer brands so we know who wants what, when, and most importantly why they want it.”


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