Blurred lines: What PR and media agencies can learn from each other
As someone who has worked both sides of the fence, Emma Graham offers her tips for PR and media agencies to make the most of their collaborations.
At face value media and PR are polar opposites. One is paid. The other is earned. Media is great at reach, whereas PR is better at influence.
Why then would a PR agency be interested in hiring someone from media?
This is the question I was asked (and have asked myself) while making the move from media to PR.
I’d spent two years in media but always been fascinated by the relationship between buying and PR. The reality is both industries are changing – buyers are shifting focus towards native and content-based advertising, while many PR programs now include paid elements to help amplify content and reach.
Great article- good luck with the move
Bloody hell this was a good read! Few words I didn’t understand but I don’t gives a rats! Yew!
Great article Emma! Thank you for sharing and wishing you all the best through your next journey. Please keep us updated through your transition from media to PR.
Great read! Good luck with the move Emma!!
Emma hope you’re well and congratulations on this piece, really good read and good points. Enjoy the journey, we’re missing you on media side!!!