‘Boomerangs that can go back to Bali’: Behaviour Change Partners creates campaign to protect authentic Indigenous art

Ad agency Behaviour Change Partners has teamed up with representatives of the Indigenous art industry to draw attention to how ‘Fake Art Harms Culture’ in the Indigenous and Torres Straight Islander communities.

The ‘Fake Art Harms Culture’ campaign aims to stop the sale of artwork which looks like Indigenous art but has no connection or correlation to Aboriginal and Torres strait Islander communities or culture.

Fake Art Harms Culture featured on posters throughout the Darwin Art Fair and across some media channels.

Gabrielle Sullivan, CEO of the Indigenous Art Code, said in a statement: “This is an opportunity to ensure that Indigenous communities and artists maintain control of goods that bear their art, their culture, what belongs to them; that consumers are not misled; and that ethical businesses are recognised.”

A private member’s bill has now been tabled by Bob Katter, which aims to ensure products sold as Aboriginal craft must be made in Australia and licensed by a First Australian organisation.

Paul Fishlock, Behaviour Change Partners principal, said: “It’s very satisfying to see our campaign cascade into what will hopefully be new laws to protect the interests and culture of Aboriginal and Torres Strait Island peoples.”


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