News

Boomtown’s regional hub draws thousands of planners and buyers

Zanda Wilson

August 31, 2021 9:09

Regional advertising initiative Boomtown has reported a strong uptake of its new regional media planning tool, Boomtown Hub, since its launch earlier in 2021.

Boomtown launched in 2019 aiming aims to remedy the fact that only 10% of advertising budgets are spent regional in Australia, and now Boomtown Hub has attracted almost 3,000 users.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Boomtown Boomtown Hub Caitlin Mills Dave Walker Prime Media Group UM

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