Boomtown launches regional media planning hub

The Boomtown initiative, which aims to remedy only 10% of advertising budgets being spent regionally, has launched an industry-first online media planning hub.

The Boomtown Hub features interactive media coverage maps and search tools, giving users the ability to see which publishers operate in each region.

It also shows insights for categories such as retail, automotive, finance, and travel, and lets buyers reach multiple regional media owners with one streamlined brief.