Brand matchmaking platform Collabosaurus launches app
Brand matchmaking platform, Collabosaurus has launched an app to facilitate its established online service.
Collabosaurus said it aims to make it “even easier for marketers, business owners and agencies to swipe right and access brand collaborations that help them reach new customers”.
Founder, Jess Ruhfus. credit: Create Creme
Collabosaurus was launched in 2015 as a web platform by Australian Jess Ruhfus. The company said that it has its strongest year on record in 2020, as “brands looked for creative ways to grapple with the pandemic and its effects”.
“Brand collaborations are a cost effective way for brands to reach new audiences using their existing strengths, something that became attractive last year when budgets went into freefall,” said Ruhfus.
More than 2,479 connections (double the 2019 figure) took place on Collabosaurus last year between brands including Pinterest, Marks & Spencer and Bondi Sands.
Collabosaurus’ team. credit: Create Creme
Ruhfus said that the conception of the app was inspired by dating matchmaking apps, cutting out a lot of the hassle involved in finding a good fit for brands working together.
“The idea for Collabosaurus was inspired by Tinder and came to me when I was working in events and saw how time-consuming – yet beneficial – the brand collaboration process was.”
Collabosaurus said that a partnership with General Assembly’s User Experience team cut the costs of developing the app in half.
Yin Ye, General Assembly’s UX instructional associate at the time of the app build said: “Working with Collabosaurus gave our designers a rare inside look at how brands actually collaborate. It was also a valuable opportunity to see how real-world users engage with a platform like Collabosaurus in order to explore how we could improve their experience through design.”
credit: Create Creme
According to Ruhfus, 62% of user traffic already comes from mobile devices, so having the addition of an app will provide a more streamlined user experience.
“Our platform already saves brands about 33 hours per collaboration. Those who are actively pitching opportunities have the research and outreach time reduced, plus they can easily locate the decision-maker within the business. Those who are assessing inbound requests can quickly filter these and also access some really unexpected wins.”
The key central tabs of the app feature; matches, where you can see algorithm-picked opportunities and brands; requests, where you can respond to other brands requests; chat, where you can move forward with conversations regarding collaborations.
According to Collabosaurus, the established users mainly come from the beauty, fashion, lifestyle, food and beverage sectors. This includes brands from different sizes including, The Iconic, ASOS, Marley Spoon, PR agencies, N2 Gelato and a range of small startups.
Lindsay Swain, social media content and community manager for Bondi Sands, said: “As a global brand, we are constantly looking for new partners to work with across regions and the ease of communication and direct access via the new Collabosaurus app will be a game changer.”
The app was released today, 25 May. It is available on iOS, with an Android release scheduled for June.
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin