BRING launches new offering to connect corporate and brand clients with star music talent
BRING – Universal Music for Brands has today expanded into the corporate and brand performance market, with the launch of BRING Bookings.
In response to client demand, BRING Bookings will secure international and local talent for live music performances.
The offering will complement the agency’s priority focus of delivering strategic and creative production, talent and synch negotiation.
“When you look at the core of our business, we are market specialists in identifying and executing brand campaigns with artists,” said Adam Ireland, managing director of BRING.
“In the past 12 months, we have noticed an increase in brands approaching us to secure the right talent for their live events – be it corporate performances, brand launches or even internal parties. Leveraging our industry-leading insights and data, together with overview into our artists plans, we make the process of finding the right music talent easy for our client’s live performance needs.
“We’re thrilled to expand our offering by officially launching BRING Bookings today and excited to work on delivering the best and memorable live experiences for our clients,” he concluded.
In the past year, the agency has booked talent for clients including winery Moet & Chandon, where it booked international DJ Calvin Harris for an activation event held at Sydney Harbour, as well as TikTok, Genesis Motors and McDonald’s.
The new offering will allow clients to outline talent briefs for their events, where BRING will then find an appropriate talent within, or outside of, the Universal Music for Brands labels.
Over the past 8 years, BRING has worked with brands including Amex, FIFA, Carlton & United Breweries, BSW, Nintendo and more.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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