BRING signed on as official music creative agency for BWS

September 26, 2023 10:36

One year ago, alcohol retailer BWS engaged with BRING: Universal Music for Brands to bring its ‘Cool Room’ to life, and today announced it has officially partnered with the agency for its music strategy and creative activations.

BRING will be tasked with evolving the brand’s “unique voice in music” to reach more communities over summer, according to An Le, head of brand marketing for BWS.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.