Dairy Farmers milks everyday moments in major masterbrand launch

Darcy Song

September 26, 2023 10:19

Bega Group’s produce brand Dairy Farmers has launched a new masterbrand platform via AJF Partnership, celebrating the brand’s presence in everyday moments.

The campaign is launched across TV, social, digital and OOH. It aims to highlight Dairy Farmers’ milk, yoghurt and other products’ presence in everyday life, from the humble cup of tea shared with a friend, to a chocolate milk on a road trip.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.