Wild Turkey launches new campaign featuring Matt Corby via BRING and Eleven PR

The latest creative for Wild Turkey’s global campaign will begin rolling out this month featuring Australian musician Matt Corby, as the brand launches an experiential platform, Wild Turkey Music 101 down under.

Corby, along with fellow global musicians Shakey Graves and Yoohei Kawakami, feature in a series of digital vignettes that tell the artists’ career stories as part of Wild Turkey’s ‘Trust Your Spirit’ global campaign. Illustrating how intuition led them to where they are today, the stories draw parallels to the bourbon brand’s creation and ethos.

To support the global campaign, Wild Turkey has launched Wild Turkey Music 101 in Australia, led by creative agency BRING, Universal Music for Brands, along with a purpose-led national mentorship program to support aspiring Australian artists, developed by Eleven PR.