Building the Lego Masters franchise, brick by brick
Hamish Blake, Ryan ‘Brickman’ McNaught, and Lego Masters executive producer David McDonald talk to Mumbrella about the unlikely longevity of a show about a toy, aimed at the entire family.
In late 2017, Hamish Blake received a random call from Nine’s director of TV Michael Healy asking if he likes Lego.
“I was like, ‘oh, my God, I think we’re getting a Christmas present from the network’, Blake recalls. “I like really expensive sets – why do you ask?”
Turns out he was getting a different present: the offer of a five-year contract to host a new show built around the legendary Danish toy. He demurred, reasoning that being locked into a half-decade agreement for an untested TV format wasn’t the smartest idea. Nine came back with a three-year deal, which he also turned down.
