Bulletproof rebrands and announces new hires
Bulletproof, the world’s largest independent brand agency, is celebrating its 25th anniversary with a rebrand.
To embark on its next chapter, Bulletproof unveils a new brand strategy and platform, Create Desire Through Disruption.
Since 1998, the agency has been a dominant force in the creative landscape, working with iconic such as Cadbury, Johnnie Walker, Tate & Lyle, the Football Association of Wales, and more.
With new capabilities and talent, Bulletproof’s service offering tackles the biggest challenges facing clients today: growth, standout, and fandom.
Founder and CEO Gush Mundae said: “More than ever, to drive growth, standout and fandom for brands, clients need unrivalled creativity at a global scale.
“We understand the changing needs of brand owners; they need confidence their agency partner can deliver.”
Bulletproof’s expanded service offering enables a holistic, end-to-end approach to brand building, leveraging expertise in insight, innovation, strategy, design, copywriting, digital, motion, photography, packaging, environments, activation and campaigns.
The agency has also made strategic appointments to further bolster its capabilities, including Sonia Abdipour, global head of innovation, previously at The Kraft Heinz Company, based in London.
In North America, Stefanie Kubanka joins as managing director, who brings with her a wealth of luxury brand experience, having previously worked across Beam Suntory, De Beers Forevermark, Dolce & Gabbana, Swarovski and the multi-brand LVMH portfolio while at Havas and IPG.
Two Senior strategy directors, Sara Cobaugh and Greg Eckelman, join with expansive agency experience, including Butchershop and Grey, respectively. In addition to growing its specialist teams and capabilities, Bulletproof continues to expand its global footprint with eight studios globally, the latest in Dubai.
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