Campaign Review: 13cabs misses, Optus’ insincere ad and brilliant Deadly Questions’ campaign
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Stu Turner, executive creative director at DDB Group Melbourne and Spark 44’s creative director Matt Johnson offer their views on Optus’ ad which appeals to no one, Amazon’s likeable ads, Aboriginal Victoria’s brilliantly honest campaign and 13cabs’ missed opportunity.
Brand: 13cabs
Agency: Thinkerbell
The Verdict: A much needed rebrand but a missed opportunity
Stu Turner, executive creative director at DDB Group Melbourne, says:
Turner says 13cabs should focus on what you’re actually giving people
“I think the rebrand is obviously needed and it seems from this that it’s headed in the right direction (pun intended). I like all the talk of creating a better user experience, but surprising to me is the strategy of taking an emotional approach and featuring the people of the company. I use cabs a lot and maybe I’m just dead inside, but I don’t really care about the drivers enough for it to be one of the things I base my taxi decisions on.
Where is the magic and if there is some to find in 13cabs…who measured it?
They need to do some good work..let alone great work…and quick.
the 13cabs stuff makes me smile. That is no mean feat for 13cabs. a very good effort, handled with a deft hand.