Campaign Review: Lifeline saving lives in 30 seconds and ISelect borrows from Bankwest

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: White Grey’s Chad Mackenzie and Bashful’s Guy Marshall offer their views on Lifeline bringing brands together to save lives, Kogan taking on Amazon and ISelect trying its hand at animation.

Zoe Wilkinson

May 7, 2020 10:35

Brand: Lifeline
Campaign: You’ve got 30 seconds to save a life
Agency: Thinkerbell
The verdict: A simple, fresh idea

Chad Mackenzie, executive creative director at White Grey, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Bashful Campaign Review Chad Mackenzie Fenton Stephens Guy Marshall Hardhat iSelect Kogan Lifeline Thinkerbell White Grey

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