Canadian Club asks ‘Who Made Beer King of the Campsite?’ in new work from The Monkeys
Canadian Club is questioning beer’s place monopoly on the great outdoors, asking ‘Who Made Beer King of the Campsite’ in a new Summer campaign from The Monkeys, part of Accenture Song.
The campaign builds upon the brand’s long-standing platform, ‘over beer?’, aiming to subvert beer’s cultural appropriation of the great outdoors.
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