Cascade implores consumers to ‘make it amazing’ over summer with its range of mixers

A new campaign from soda and mixer brand Cascade is encouraging Australians to get creative with the beverages they serve family and friends over summer.

It is the first-ever television campaign for Cascade mixers, and it will be supported by digital OOH, supermarket, proximity and point of sale.

The 15-second ads, created by McCann, see fruit and herb-filled beverages burst out of Cascade bottles when a man enters the kitchen to serve drinks. Underpinning the campaign is the tag line ‘Don’t just make it, make it amazing’.

Hospitality drinks consultant and photographer, Tom Yau, was enlisted to craft a range of drink recipes using Cascade mixers that will appear across owned social media channels.

Marty Ferguson, marketing manager at Coca-Cola South Pacific, said: “At Cascade, our aim is to help create a more exciting and engaging drinks culture in Australia and our first-ever television campaign will showcase how to make more interesting drinks, with or without alcohol.

“Our communications program will focus on helping Aussies make more exciting drinks at home, and not just make them, but ‘make them amazing’ with quality Cascade mixers.”


Creative: McCann

Media: UM

Social: One Green Bean


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.