Em Rusciano, Flex Mami and Ali Brigginshaw become The Body Shop’s Mrs Claus in activation by One Green Bean
Em Rusciano, Flex Mami and Ali Brigginshaw have taken up the role of Mrs Claus this Christmas in an activation for The Body Shop.
The campaign, devised by One Green Bean (OGB), was created to celebrate the feminist heritage of the brand and subvert the tradional conversation surrounding Mrs Claus – as either a “frumpy housewife or sex symbol” – by introducing strong Australian women in her place.
Instead of taking photos with Santa, customers have the opportunity to meet Rusciano, Brigginshaw and Flex Mami in store. Rusciano will be appearing in Melbourne, Brigginshaw in Brisbane and Flex Mami in Sydney.
Em Rusciano, Flex Mami and Ali Brigginshaw have taken up the role of Mrs Claus for The Body Shop
