Case Study: Adshel unveils skincare campaign for Olay
Adshel has delivered a case study featuring a campaign for Procter & Gamble’s skincare brand Olay.
Claiming an Australian first – the campaign uses integrated LCD touch screen displays and voucher dispensers to create product awareness and draw in consumers.
The Case study:
Procter & Gamble teams up with Adshel to deliver a campaign aimed at diagnosing skincare solutions direct from the shelter, under the proposition “Olay has got you covered this summer”.
Why you would stump up the cash to Adshel for premium OOH before you even look at other campaign costs is beyond me. A campaign like this on FB makes much more sense.
… and just maybe they did …
I would like to see this, but i prob wont as there must be only one or two in each state?
Awesome Anonymous 🙂 too busy to look.
Which creative agency developed this?