Case Study: Adshel unveils skincare campaign for Olay

Adshel has delivered a case study featuring a campaign for Procter & Gamble’s skincare brand Olay.

Claiming an Australian first  – the campaign uses integrated LCD touch screen displays and voucher dispensers to create product awareness and draw in consumers.   

The Case study:

Procter & Gamble teams up with Adshel to deliver a campaign aimed at diagnosing skincare solutions direct from the shelter, under the proposition “Olay has got you covered this summer”.

The campaign offers personalised skincare solutions with the added benefit of sun protection while encouraging awareness and product purchase by driving consumers to retail outlets from the shelter. It’s the first Australian campaign to dispense physical vouchers that can be redeemed in store.

Integrating touch and voucher delivery for a customer centric focus The Adshel Creative Services team integrated touch enabled LCD displays that facilitate printing direct from the panel, allowing Olay to broadcast a purpose built quiz to audiences nationwide. The quiz supports the proposition by serving up a personalised Olay skincare solution for customers based on survey results.

Connecting the out of home and retail environments

Once customers interact with the shelter to answer a few questions including age, skin condition and problem areas, the LCD display serves up a personal diagnosis on screen as a discount voucher is automatically printed and dispensed. The discount voucher can be redeemed at any Priceline store nationally.

Using out of home to drive awareness and trial

The campaign allows Olay to relay specific product information to customers, ensure they are aware of the correct product for their skin and encourage purchase.

The campaign was created by Mediacom, The Furnace and Adshel and can be seen nationally until the 30th of January. The Create campaign is complimented by a poster campaign which introduces Olay’s new UV Monitor mobile app.

Source: Adshel press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.