Case Study: Adshel unveils skincare campaign for Olay
Adshel has delivered a case study featuring a campaign for Procter & Gamble’s skincare brand Olay.
Claiming an Australian first – the campaign uses integrated LCD touch screen displays and voucher dispensers to create product awareness and draw in consumers.
Procter & Gamble teams up with Adshel to deliver a campaign aimed at diagnosing skincare solutions direct from the shelter, under the proposition “Olay has got you covered this summer”.
The campaign offers personalised skincare solutions with the added benefit of sun protection while encouraging awareness and product purchase by driving consumers to retail outlets from the shelter. It’s the first Australian campaign to dispense physical vouchers that can be redeemed in store.
Integrating touch and voucher delivery for a customer centric focus The Adshel Creative Services team integrated touch enabled LCD displays that facilitate printing direct from the panel, allowing Olay to broadcast a purpose built quiz to audiences nationwide. The quiz supports the proposition by serving up a personalised Olay skincare solution for customers based on survey results.
Connecting the out of home and retail environments
Once customers interact with the shelter to answer a few questions including age, skin condition and problem areas, the LCD display serves up a personal diagnosis on screen as a discount voucher is automatically printed and dispensed. The discount voucher can be redeemed at any Priceline store nationally.
Using out of home to drive awareness and trial
The campaign allows Olay to relay specific product information to customers, ensure they are aware of the correct product for their skin and encourage purchase.
The campaign was created by Mediacom, The Furnace and Adshel and can be seen nationally until the 30th of January. The Create campaign is complimented by a poster campaign which introduces Olay’s new UV Monitor mobile app.
Source: Adshel press release
Why you would stump up the cash to Adshel for premium OOH before you even look at other campaign costs is beyond me. A campaign like this on FB makes much more sense.
User ID not verified.
… and just maybe they did …
User ID not verified.
I would like to see this, but i prob wont as there must be only one or two in each state?
User ID not verified.
Awesome Anonymous 🙂 too busy to look.
User ID not verified.
Which creative agency developed this?
User ID not verified.