Case Study: Melbourne Symphony Orchestra launches brand awareness drive

The Melbourne Symphony Orchestra has created a viral messaging campaign aimed at increasing brand awareness.

The Campaign used postcard company Avant Card as its primary medium to distribute free postcards in the CBD area and was supported by social media.  

The Case Study:

Melbourne Symphony Orchestra achieved strong results following a viral messaging campaign designed to build brand awareness, increase both its e-news subscriber list and its following on social media sites such as facebook and twitter.