Features

Campaign Review: The verdict on Woolmark’s timely film, Berlei’s missing respect and Honda’s holy grail of advertising

We’re not going to have a conversation about millennials | Mumbrella360 video

What does an AI trainer actually do?

Head to Head: Is B2C PR more important than B2B?

Why the way we connect is radically different from ten years ago

How Twitter lets Aussie brands take flight worldwide

Five reasons your chatbot is going to suck | Mumbrella360 video

Mumbrellacast: Em Rusciano exits, Take Me Out fizzles, Nike stands with Colin Kaepernick 1

More than the weather: How search is evolving with the help of AI | Mumbrella360 video

Building Punkee: Moving beyond The Bachelor recaps

‘We’re not caught in the hamster wheel of pitching’ – how Spark44 turned the agency model upside down 1

How does… a DApp work? 1

Reinventing Seven: Has the network got what it takes to return to number one? 3

Month in a Minute: August’s biggest agency stories 6

Leo Burnett’s ‘brilliant’ and ‘entertaining’ Honda ad crowned August Ad of the Month 1

Mumbrellacast: Kyle and Jackie O dethroned, Facebook Watch hits home, Amazon’s big Australian hire 1

Campaign Review: Qantas’ attempt to be culturally relevant, Sport Australia’s beige ad and R U OK?’s elegant spot

Radio bosses explain why a few bad surveys aren’t enough to pull a show 4

‘We had some incredibly strong competition’: Sinorbis’ Nicolas Chu on entering the Mumbrella Awards

Where are the grown ups? Adulthood vs adulting | Mumbrella360 video

Head to Head: Does a client have the right to see its agency’s media pitch? 1

How does… a design sprint actually work? 2

Have your say on Mumbrella’s August Ad of the Month 1

Mumbrellacast: Illegal internships exposed, financial results dissected and Marcel CEO’s exit

‘I made mistakes’: Red Agency’s James Wright on how to run an award-winning agency

‘They did not deliver value for money’: Agencies respond to government’s influencer ban 6

Journalism is becoming a profession for only the rich – so why won’t anyone talk about it? 44

Data, collaboration and more channels than ever – how top agency bosses adapted to survive

An ad guy and a psychologist walk into a campaign | Mumbrella360 video 1

Australia’s VR and AR marketing revolution has already arrived

Women in media on the challenges of breaking into the industry today | Mumbrella360 video

Mumbrellacast: Tim Worner talks, plus Fairfax’s final results and Foxtel’s 4K future 1

Campaign Review: Westpac’s ineffective advertising and Vegemite’s culturally relevant ad 13

How one cheeky Facebook post was seized upon by Guzman y Gomez’s savvy CMO 2

‘People search online but buy in-store’ – why the high street is still booming 1

Head to Head: Is the PR industry suffering from an identity crisis? 5

Media buyers weigh in on Nielsen’s video measurement challenges 3

Ogilvy CEO John Seifert talks ‘refounding’, Martin Sorrell, #MeToo, China, awards, AI, bad clients and consultancies

Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time?

‘Awareness isn’t enough’ – how advertisers can solve the very modern crisis of brand safety

True Story: Behind the scenes with Hamish and Andy 2

The evolution of search marketing: less artificial, more intelligent

Behind the making of Nine’s ‘human drama’: The Block 2

Mumbrellacast: The #MeToo Ad Week outrage, Ten and MCN breakup, and Kim Portrate on the future of TV ratings

Campaign Review: Schwarzkopf’s nonsense, Foxtel’s terrible example and McDonald’s cheesy local adaptation

Westpac’s ‘powerful’, ‘moving’ and ‘brave’ ad about death wins Mumbrella’s July Ad of the Month 21

Head to Head: Should brands pay agencies to pitch? 6

Month in a Minute: July’s biggest agency stories

Have your say on Mumbrella’s July Ad of the Month 1

The story of Fearless Girl, as told by the marketers who created her | Mumbrella360 video

Advertising opportunities, staff cuts and Fairfax disappears: What the Nine Fairfax Media merger will look like 3

The other companies involved in the Nine Fairfax merger 4

Mumbrellacast special: The day Australian media turned upside down 1

Industry bodies respond to Nine and Fairfax merger

Nine and Fairfax merger draws 177 years of Australian media history to a close 1

Why News Corp’s regional and local paywalls are holding strong 1

No longer a ‘little island’ – how content marketing found its place in the world

Trust: shaken, but heard in the latest PWC media outlook

‘Lack of a level playing field’: Media companies submit to ABC and SBS inquiry 8

How to win this year’s all-new NSW Premier’s Multicultural Communications Awards 1

Wheel of Truth highlights adland’s self-obsession | Mumbrella360 video

Mumbrellacast: Judge Sandilands, 120 printing jobs lost, when hair ads go bad 2

Campaign Review: Optus’ missing charm, Telstra’s tiny budget and LG’s self-indulgent ad

Albert founder on the AI apocalypse: ‘We come in peace’

The shift from CMO to chief customer officer is both ‘disingenuous and silly’ | Mumbrella360 video 1

Collaboration: why do we make it so hard?

How Sitecore took its global CMO to attend private dinners in Sydney, Melbourne and Brisbane

‘Turning data into human truth’ – how Pacific is leading the future of audience intelligence

The half-way mark: How radio programmers are managing the impact of their new lineups 1

How to Sell Your Ideas™| Mumbrella360 video

Mumbrellacast: WPP’s Kieran Moore on Thailand’s media cave, PR princesses and the ABC’s uphill battle

How we got customers to fall in love with banal IKEA products

How to build an effective content factory | Mumbrella360 video

Mumbrellacast: When Bunch got blackmailed, gross gender politics, Domain picks Pellegrino and Denyer’s Logies shock

What does an experience designer actually do?

Campaign Review: Tiger flops, Suncorp gives a lesson in bad PR and Socceroos tug the heartstrings 1

Baffled by bots? One of Australia’s top experts explains how the tech helps marketers

How does… a chatbot work? 4

Michael Miller on News Corp’s acquisition ambitions | Mumbrella360 video

Head to Head: Is trust more important than relevance? 3

How does… Instagram’s IGTV work for marketers? 1

Month in a minute: June’s biggest agency stories

The one piece of advice all clients should know

Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future

What does a lead API developer actually do?

Have your say on Mumbrella’s June Ad of the Month 1

Adland’s leaders on imposter syndrome | Mumbrella360 video 1

How does… UX and CX work? 1