Behind the making of Nine’s ‘human drama’: The Block
The Block has been described by co-creator Julian Cress as the most ‘expensive reality show’ in the world. But how does it come together? On a trip to Melbourne as a guest of Nine, Mumbrella’s Zoe Samios chats with Cress and director of content partnerships – entertainment, Sarah Stewart, about how one of Australia’s longest standing reality show reinvents the wheel for both audiences and advertisers.
I’m sitting in a cafe in St Kilda, Melbourne.
If I’m being honest it’s not just any cafe – it’s a McCafe set up for Nine’s new contestants on The Block and it’s also the same building as what Nine calls ‘The Block Shop’, which is sponsored by Suncorp.
In front of me I’ve got a coffee and behind me is a room filled with paintings, couches and other objects which might be useful as home interior.
Is this sponsored content?
Hi Stu,
The content was not paid for or sponsored. Zoe did travel to Melbourne and the set of The Block courtesy of Nine (as detailed at the top end of the article), but they had no control over the content of the article and its production.
Thanks,
Vivienne – Mumbrella