‘I made mistakes’: Red Agency’s James Wright on how to run an award-winning agency
After winning Mumbrella’s PR Agency of the Year award two years running, Red Agency’s CEO James Wright speaks out about the evolution of the agency, growing pains, pitching secrets and how to fight the mould of traditional PR.
Having a successful PR agency in today’s media and advertising landscape means learning from your mistakes, hiring the right people and not trying to please everyone, Red Agency’s CEO James Wright says.
For Wright, winning Mumbrella’s PR Agency of the Year for the second consecutive year and building the foundations for an award-winning agency all started with “hiring and retaining the right people”.
Wright joined Red Agency in 2011
