Wheel of Truth highlights adland’s self-obsession | Mumbrella360 video
Missed a session during Mumbrella360? Don’t panic, because we’ll be releasing videos from our most popular sessions during the coming months. In this video, watch Kim Portrate, Kieran Moore, Brent Smart, Nick Garrett and James Greet provide blisteringly honest answers to some tough questions.
During the following Wheel of Truth session from June’s Mumbrella360, former travel marketer and CEO of industry body ThinkTV Kim Portrate says a big part of the Australian ad industry’s issues come down to its own sense of self-importance.
“Accountants don’t sit around waxing lyrically about whether they’re a force for good or a force for bad. I think we’ve got our head up our arses, and what we should be thinking about is ‘Are we what we’ve got on the tin?’…. I don’t think anybody is sitting around worrying about whether [our output] is good or bad, I think they’re worried about whether [it] work[s].”
