CBA promotes CMO Monique Macleod to group marketing corporate affairs role

The Commonwealth Bank of Australia (CBA) has appointed Monique Macleod, currently the bank’s chief marketing officer, as its new group executive marketing and corporate affairs, following an extensive domestic and international recruitment search. She will step into the role in mid‑September, subject to regulatory approvals.

Macleod was promoted to acting CMO in September 2017, after her stint at CBA as group marketing and strategy executive, and has worked for CBA for almost 12 years.

Monique Macleod, group executive marketing and corporate affairs, CBA

Mumbrella understands Macleod will replace Priscilla Brown, who finished up at the bank on 31 May. She had been in the role since August 2019 but returned to the US to be closer to her family.

Chief executive officer of the Commonwealth Bank, Matt Comyn, said: “As part of marketing and corporate affairs senior leadership team, Macleod has played a vital role in the revitalisation of the Commonwealth Bank brand and reputation over the past few years.

“Macleod has brought teams together to directly influence how we engage retail and business customers, communicate with stakeholders and the broader community, and manage brand and reputation issues. Under her leadership, we have increased brand consideration, refreshed our brand for the first time in almost 30 years, and positioned the organisation as the largest supporter of women’s sport ever.”

Comyn added: “Having been part of CBA for more than a decade, Monique is a seasoned executive who deeply knows and understands the Bank and our customers.

“Her extensive experience and significant contributions to the execution of our strategy, combined with her strong set of personal values, made Macleod the right choice for this important role. Her appointment will help us continue the improvements we need to be a better bank for the future. I look forward to welcoming Monique to my executive team.”

In October 2020, CBA released its new logo for the first time in almost 30 years, with a refreshed all-yellow diamond replacing the yellow and black logo.

CBA said the logo refresh comes as part of a larger brand identity change and strategy transformation, and has been unveiled alongside a new brand campaign by M&C Saatchi and Re Agency.

Macleod said at the time the brand update came as a result of “working to put the needs of our customers front and centre”.

“With the work, we are doing to reinvent the organisation around a new strategy and values, now is the right time to refresh the iconic diamond, making it lighter, brighter and more dynamic, and inject new meaning into the Can platform.”

In light of the ongoing coronavirus pandemic, the new logo aims to be a “symbol of optimism for the future,” Macleod said, as well as something “that represents the work we’ve done to be better, the work we still have to do, and the brighter future we are committed to helping Australia achieve”.


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