Church & Dwight expands relationship with Hyland, appointing it to social and content account

After winning the account last November, independent media agency Hyland has expanded its relationship with Church & Dwight to act as the brand’s local social management and content agency.

The parent company of brands including Nair, Batiste Dry Hair Shampoo, Dencorub, Curash Baby and Femfresh appointed Hyland to the account after a review.

“We are excited to start a new social media chapter with Hyland for our brands Batiste, Flawless and Nair and look forward to building a strong partnership for these brand communities,” Alison Hall, the company’s head of marketing, said.