Cinema claims to be bucking the trend, with 6.5% growth in 2020

March 3, 2020 9:57

In the face of changing consumer habits and a weak ad market, cinema is claiming to be the bright spot on media’s horizon, with 6.5% growth in January 2020, when compared to January 2019.

Val Morgan Cinema’s managing director Guy Burbidge said even though many advertisers still see it as a “traditional” medium, cinema had in fact undergone a revolution.

Val Morgan said cinema advertising is 2.6 times more effective than TV at making brands ‘top of mind’

The group, using Val Morgan’s CineTAM audience measurement tool, also noted 26% growth in the “difficult to reach” 14 to 24 year old demographic.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics

1 COMMENTS

The Animal 3 Mar 20

“Cinema, Burbudge said, remained one of the few places consumers can truly escape”
Big uplift in January 2020 as desperate Sydney-siders escaped the heat and smoke-filled air.

User ID not verified.