Coke’s summer campaign celebrates regional holiday spots in Australia
Coke’s new summer campaign puts a spotlight on regional destinations hoping to attract holiday-goers taking advantage of lifted domestic travel restrictions over the end of year break.
Towns such as Bunbury, Bateman’s Bay, Newcastle, Coffs Harbour, Port Macquarie, and Kalgoorlie are targeted in the campaign, which features out of home and point of sale assets.
Coca-Cola’s brand director, Pamela Wyatt, noted that she hopes the campaign will encourage Australians to invest in a local tourism industry decimated by the impacts of the COVID-19 pandemic.
