Australia’s the ‘best gift shop in the world’ in Tourism Australia’s ‘Holiday Gifting’ campaign
Tourism Australia has released a festive iteration of its ‘Holiday Here This Year’ campaign, encouraging Australians to book domestic tourism experiences for both themselves and loved ones over the summer holidays.
The ‘Holiday Gifting’ campaign, created by M&C Saatchi, recognises the hit domestic tourism operators will take this year due to the ongoing effects of the COVID-19 pandemic, even after the government has considerably relaxed local travel restrictions. Last year, Australians booked 16.4m overnight domestic getaways, worth $12.8bn, across December and January – one fifth of the entire year’s domestic travel spend.
One in 13 local jobs are in the $100bn tourism industry, so both Tourism Australia and the government are hoping the marketing push – off the back of the revival of the ‘Holiday Here This Year’ platform in October, starring Hamish Blake and Zoe Foster-Blake – will mitigate the year-on-year result.
