Formula 1 clout drives Red Bull to the top of YouGov’s Biggest Brand Movers in March

Kalila Welch

April 20, 2023 8:09

Red Bull has topped YouGov’s ‘Biggest Brand Movers’ list for March, having achieved the most statistically significant month-on-month growth in consumer perceptions compared to February.

The energy drink brand made gains in eight out of 13 YouGov Brand Index metrics, picking up points in Media and Communication (Ad Awareness), Brand Perception (General Impression, Value, Recommendation, Quality) and Purchase Funnel metrics (Consideration, Purchase Intent, Current Customer).

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics