DDB loses out as Coles moves advertising in-house
Coles has ended its relationship with ad agency DDB and taken much of its advertising production in-house, with Ted Horton’s boutique agency Big Red providing a creative lead.
Coles is one of the largest brands yet to decide that it does not need a full service advertising agency. Most of the supermarket giant’s current work is centred around celebrity chef Curtis Stone.
Big Red is understood to have only around half a dozen staff.
Onya Ted. You’re a bloody legend!
Riiight. So they’re moving it to a different (smaller) agency then, not necessarily in-house. The Age’s article was a little misleading.
so Ted will do it cheaper? nice
(Edited under Mumbrella’s comment moderation policy)
Apparently, this is what happens….
Sven.
He’ll not only do it cheaper, but he’ll do it faster and more often than not, better.
While making money.
Which is what some people term ‘business’.
Judging by the work, they don’t really need an agency.
It seems things may not be all that bad at DDB- (edited by Mumbrella for legal reasons)
I’m (edited by Mumbrella for legal reasons).
For legal reasons, I’m now closing comments on this topic.
Cheers,
Tim – Mumbrella