Contact Energy’s ‘Flatties’ campaign spotlights ‘rule-stickler’ Nigel
Contact Energy’s ‘Flatties’ ad campaign is drawing attention to “rule-stickler penguin, Nigel” in its latest offering.
The announcement:
After introducing “Flatties” a couple weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin, Nigel, to motivate all Kiwi to reduce their energy consumption during peak hours.
Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even bigger difference they need everyone’s help. That’s why they have Good Plans – a simple way for every Kiwi to easily change their energy behaviours for the better of all New Zealand.
The film tells the story of a classic showdown. A stand-off in a kitchen between a flatmate who wants to turn on a dishwater whenever they feel like it, and a flatmate who wants to wait until 9pm (or 9am on weekends) when it’s off-peak when energy generation is more likely to be from renewable sources. Flippers are drawn and a duel is had, and the electricity bill, and this place we call home, emerges the winner.
Sam Morse, head of innovation and growth at Contact, says, “We want to do all we can to flatten New Zealand’s power spikes. It’s a challenge, but these small changes can benefit all New Zealanders. Good Plans help us all make those energy behavioural shifts and avoid peak times. With Good Nights your power is free after 9pm until midnight, and with Good Weekends, power is free on Saturday and Sunday from 9am till 5pm. What is not good about that?
Special CCO, Jonathan McMahon, says, “We have made an instructional message intentionally entertaining to dramatize a very simple and singular point – wait till after 9. It’s a small thing, but with Good Plans we’ll all see a big difference. Here, Nigel is forced to play the role of the delay start button many of our appliances come with, but if we can all get into the habit of problem solving like Nigel, it won’t just make it good to be home now, but for generations to come.”
Credits:
Client: Contact Energy
Chief retail officer Matt Bolton
Head of brand marketing: Sera Flint
Head of product & innovation: Sam Morse
Advertising communications manager : Shea Whittington
Brand lead – marketing communications: Elle Hunter
Agency: Special
CEO / creative chairman: Tony Bradbourne
Chief creative officer: Lisa Fedyszyn
Chief creative officer: Jonathan McMahon
Creative director: Steve Hansen
Creative director: David Shirley
Chief strategy officer: Rory Gallery
Senior strategist: Amy Willemse
Group business director: Simone Botherway
Business director: Michael Lyons
Senior business manager: Jeremy Sinniah
General manager: John Marshall
Head of TVP: Therese Bielawa
Head of TVP: Katie Mortensen
Producer: Nigel Sutton
Producer: Gabrielle Eggels
Production company: Finch
Director: Freddy Mandy
Managing director: Corey Esse
Executive producer: Rebekah ‘Bex’ Kelly
Producer: Yolande Dewey
Producer: Nikki Walker
Animation: Flux
Executive producer: Josh Forsman
Executive creative director: Laban Dickinson
Photography: Match Artists
Photographer: Ross Brown Producer: Gerardine Turney
Music Licensing: Marcus Brooke-smith Leveltwo
Composer: Mahuia Bridgman-Cooper
Sound Design: Craig Matuschka at Liquid Studios
Media agency – Hearts & Science
Managing director: Rebekah Gierlinska
Business director: Dan Cho
Associate business director: Dayna Moston
Group digital director: Sarah Vosloo
Head of investment & activation: Amy Pountain
Source: Special
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