Content marketing through the eyes of a five-year-old
When his five-year-old complained about an ad break during a product review YouTube video, Justin Laing realised he was looking at the future of advertising.
Like any Dad, I love watching my kids experience those first milestones. It’s their first steps, it’s riding the bike without training wheels, and it’s learning Mum’s iPhone passcode so they can help themselves to the Peppa Pig app.
As a marketer and a bit of a digital nerd, I’m fascinated by the way technology is shaping their world and creating a generation of digital natives like we’ve never seen before.
I remember watching my daughter Maddi trying to swipe left on a timber photo frame when she was about six months old. It blew my mind, but at the same time it made complete sense.
Great insight Justin, thanks for sharing. To all the baby boomers on Mumbrella, endlessly complaining about digital and social media advertising and how millennials are destroying the ad industry please take note. Not only is this how you use ad targeting through Youtube, but the Youtube review itself is effective influencer targeting, and probably achieved for next to nothing in budget spend. Now why wouldn’t you just throw $50 K at a TVC? Yes both are interruptive as Justin points out, but both achieve the same result for varying differences in budget spend.