COVID revealed the gaps in our knowledge, and we’re all better for it
While the world saw a crisis in COVID, Tangram managing partner Helen Johnson saw an opportunity – but only if we are willing to learn from it.
One of our industry’s great strengths is adapting to changing requirements: client requirements, competitors and the constantly changing media landscape – and 2020 has served up plenty of challenges for us to adapt to.
For many agencies, platforms were already in place to allow us to easily transition to working from home. Cloud-based architectures have kept files, processes, collaboration and projects ticking along.
If this had happened ten years ago, we may have been in a very different situation, but we have evolved with our technology and for some, without even realising it.
