Cricket Australia’s media, broadcast and marketing fees improve in FY2021

October 14, 2021 2:36

Despite challenges from the ongoing COVID-19 pandemic, Cricket Australia has reported total revenue of $414.73 million, for the FY 2020-21 year including $282.288 million from media, broadcasting and marketing, and increase of nearly $50 million on the FY2020 results. However, the revenue was not enough to keep it in the black, with a small loss reported for the period.

Commercial sponsorships at the sporting body came to $73 million, down from $77.3 million the year before, while government payments via JobKeeper totalled $3.56 million.

Media, broadcast and marketing costs totalled $33.8 million, while biosecurity cost, such as quarantine for players and officials came in at $23.63 million.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.