David Jones features a homesick gingerbread man in 2017 Christmas campaign
Department store David Jones has launched its Christmas campaign including an integrated marketing campaign and the unveiling of the chain’s annual festive Christmas windows.
Created by TBWA Sydney, Maud and Imagineer London, the ‘Now It Feels Like Christmas’ campaign features an expat Gingerbread Man yearning for his family and Australia’s warmer climate.
“We’re proud to have been a destination for Australians who love Christmas for 179 years,” said David Jones CEO, David Thomas.
What was the creator of this year’s Christmas windows thinking. I want that person/s to go out onto the street and kneel down to bring themselves to the eye level of the age that the windows are aimed at and see what they can see. Then stand up and see what they missed at the lower level. Fortunately I had a friend with me who could lift up my 4 year old granddaughter so she could see what was above the contact that was stuck to the outside of the windows. The huge pudding basin in the middle of one of the the windows was far too high and large for even an adult to see behind without having to stand up high. I heard several comments being made by others with small children along the same lines. Some Christmas music would have been nice as well.
Maybe next year they will eventually get it right.