Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions

September 21, 2021 9:59

As broadcasters navigate the digital maze of ad blocking, ad-skipping, and digital privacy, Subscription Video On Demand (SVOD) providers are also looking to diversify business models to supplement subscriptions with advertising and sponsorship revenue streams.

Deloitte has released its tenth edition of the Media Consumer Survey which shows 47% of respondents indicated they would be willing to view advertising on their streaming services in exchange for a 30% discount on their subscription.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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